Promotion for up-and-coming jazz bands can be challenging due to competition with other established and popular bands. These bands may also have very limited resources at these beginning stages. One inexpensive but directly effective way for new jazz club bands to promote themselves is the use of printed marketing materials. Examples of these marketing materials include:

Flyers – Flyers can be a quick and easy way to gain publicity for a new, local jazz band. Portraits shots or a graphic symbol of the band can be used as the subjects of the flyers. They can include essential information such as band name, contact information, and other links to band websites or blogs. They can also include a list of regular performance venues, upcoming events, and tours. Bulk orders of flyers can be printed using the services of convenient online printing companies.

Postcards – Postcards can be a creative tool for marketing a new jazz band. Postcards have always been associated with art and can serve as popular promotional materials. They can also serve as free gifts to loyal fans, sponsors, promoters, and club owners. Portrait shots of the band or any symbolic photo can be printed on them. Online printing services offer wholesale orders of postcards at very reasonable and discount prices of up to 30 percent.

Posters – Posters are popular tools for marketing a new jazz band. Posters can feature the band’s image or promotional information on upcoming club performances. Club owners and promoters can print poster campaigns to announce special performances of new bands and other promos for their club. Online poster printing companies can in small quantities using digital printers and large quantities using offset printers at discounted prices.