Promotion for up-and-coming jazz bands can be challenging due to competition with other established and popular bands. These bands may also have very limited resources at these beginning stages. One inexpensive but directly effective way for new jazz club bands to promote themselves is the use of printed marketing materials. Examples of these marketing materials include:

Flyers – Flyers can be a quick and easy way to gain publicity for a new, local jazz band. Portraits shots or a graphic symbol of the band can be used as the subjects of the flyers. They can include essential information such as band name, contact information, and other links to band websites or blogs. They can also include a list of regular performance venues, upcoming events, and tours. Bulk orders of flyers can be printed using the services of convenient online printing companies.

Postcards – Postcards can be a creative tool for marketing a new jazz band. Postcards have always been associated with art and can serve as popular promotional materials. They can also serve as free gifts to loyal fans, sponsors, promoters, and club owners. Portrait shots of the band or any symbolic photo can be printed on them. Online printing services offer wholesale orders of postcards at very reasonable and discount prices of up to 30 percent.

Posters – Posters are popular tools for marketing a new jazz band. Posters can feature the band’s image or promotional information on upcoming club performances. Club owners and promoters can print poster campaigns to announce special performances of new bands and other promos for their club. Online poster printing companies can in small quantities using digital printers and large quantities using offset printers at discounted prices.

There are many ways for concert organizers to promote a concert. Some of these possible ways are through marketing prints, online promotion and media exposure.

Marketing Prints

There are many printing companies that offer offset printing for marketing collaterals. The offset method is commonly used for marketing purposes. This is ideal for big concerts and shows that require a huge amount of marketing prints. These marketing outputs include flyers, posters and banners. However, for some bands that are just starting up to be popular, digital printing is the best method for them. Creating concert prints digitally is a cost-effective method for promoting a mini-concert. This is because clients can opt to print small quantity of prints from 1 to 50.

Online Promotion

Web presence is important for bands whether they’re having a concert or not. Creating a website is advisable for any musician to have a piece of publicity about upcoming shows, events and appearances on TV. In addition, fans and supporters can view their favorite band’s profile and song list through the website. Online promotion is effective because of the growing number of Internet users. A specific band website can be viewed by anyone, including the fans, other musicians and even potential clients.

Media Exposure

It is the concert promoters’ responsibility to seek for TV and radio stations that are willing to announce events for free. This can be done through negotiations and notifications many weeks in advance. The announcement must include the date of the concert, time, venue, ticket outlets and the ticket prices. Concert promoters must send letters to the management of certain radio or TV stations to arrange an interview with a particular band or musician.

These are cost-effective ways to promote a band concert. Other possible ways can be done by the band members themselves. Word of mouth is also a way to let the people know about a certain musical show. Moreover, band members can encourage their families, relatives and friends to watch their concert.